Bethenny Frankel is an entrepreneurial powerhouse, dynamic speaker, and New York Times Bestselling author. Unfortunately, her brand didn’t capture that. We were approached and tasked with rebuilding Bethenny’s website from scratch and reposition her brand to showcase that she is much more than a Real Housewife of New York – she is a massively successful entrepreneur. This was all in preparation for her appearance as a guest Shark on the ABC hit TV show “Shark Tank”. We had one week to get it done and we did!


Widely well-known at the time for her role as a Real Housewife of New York, Bethenny was looking to break free from her snarky, housewife persona and reposition herself as the multi-faceted mogul she truly is – entrepreneur, speaker, author, philanthropist, and lifestyle influencer. Unfortunately, her existing website was less lifestyle influencer and more lifestyle blog that didn’t highlight her as the brand. She was a star on television, but not on her own website.


It wasn’t enough to simply apply the “Business Mogul” title, we needed to leverage the power of the humble brag to highlight Bethenny’s many achievements in business and philanthropy. By considering the power of her influence in the media and the marketplace, D6Media crafted the moniker “Lifestyle Influencer”. This moniker more accurately spoke to the positive impact she continues to make through her various roles and ventures. With the right strategy and creative execution, the Bethenny Frankel brand was transformed from celebrity to CEO.